For Dhanu, dogs were never a hobby. They were a calling. Despite a 20-year career in finance, he spent three decades as a preservation breeder, raising, training, and competing with them in championships. Like many, he bought into the old narrative that commercial kibble was designed for optimal health. It was practical, consistent & easy.
Until it wasn't.
Palatability issues. Digestive problems. Lethargy, followed by the bigger ones like cancer & renal failure. Dogs that didn't make it. Others left with long-term conditions.
Dhanu stopped. Looked harder. And walked away from kibble. He began working with raw, locally available ingredients — not as a product idea, but as a necessity. What followed was a decade of trial, experimentation, and learning, progressively grounded in science through veterinarians and canine nutrition specialists. The results were hard to ignore. Dogs were healthier, more vital, living longer. He watched it play out, year after year.
Along the way, an old classmate and long-time friend, Sameer joined him. An indulgent pet parent — the kind whose best memories always have a dog in them — Sameer brought a background in investment banking and business scaling to what had, until then, been a deeply personal mission. More than the credentials, what mattered was the shared conviction: pets deserve better, and their people deserve to trust what they're feeding them.
Together, they formalised everything they knew would work.UK veterinary nutritionists audited formulations against FEDIAF standards.Proprietary MFCD technology was refined.A manufacturing line was established.
And before they knew it, Right4Paws was born
The same philosophy that transformed dogs now extends to cats. Because the belief doesn't change with the species - real food, made right, is what every pet deserves.
Today, Right4Paws is a trusted choice among vets, dog sport enthusiasts, and pet parents - all united by one purpose: helping pets live healthier, happier, and longer.
